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The art of crafting powerful newsletters
The art of crafting powerful newsletters
With today's abundance of data on your customers, it is easier to create personalized emails that help you to achieve your marketing objectives. However, in order to ensure higher conversion rates, there are certain technical and visual guidelines you ...
How more and more resorts are making efforts to reduce their eco-impact while keeping luxury alive
How more and more resorts are making efforts to reduce their eco-impact while keeping luxury alive
In an age where consumers are increasingly obsessed with green this-and-that, it's ironic that we quickly abandon our eco ideals as soon as we leave the country. We demand organic, GMO-free kale sourced from a farm whose exact coordinates we can look u...
How toilet tourism can change the world
How toilet tourism can change the world
Every year I love reading about the Ig Nobel Award. This is an international science award that every year recognizes a great truth about humans. If we can make an emotional connection to an issue, we are more likely to do something about it. The ide...
Mobile device is top factor in hotel booking
Mobile device is top factor in hotel booking
Results from a global study illuminate changing behaviours among Canadian travelers when finding the right hotel.
The 'Brexit' is happening: What will it mean for travellers?
The 'Brexit' is happening: What will it mean for travellers?
In a historic and, for many, shocking vote, Britain has decided to leave the European Union. Here are some guesses on how it will affect travellers, from air fares to the value of the pound.